CRM & Data Management:
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- Create, clean, and manage contact databases from various sources (Apollo.io, GlobalData, ZoomInfo)
- Manage HubSpot and Zoho CRM platforms, ensuring data quality and proper lead assignment
- Maintain contact lists, lead segmentation, and data quality protocols
Marketing Automation & Campaign Management:
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- Design and manage automated workflows, email campaigns, and lead nurturing processes
- Create responsive HTML email templates for conferences, webinars, and marketing initiatives
- Manage event calendar automation and campaign tracking with UTM parameters
Analytics & Reporting:
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- Develop executive dashboards showing conference ROI, pipeline metrics, and revenue tracking
- Analyze marketing and sales data to provide actionable insights and recommendations
- Integrate reporting across platforms (HubSpot, Zoho, SharePoint) for centralized visibility
Website and Technical Management:
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- Manage company websites including staging-to-production deployments
- Implement website updates using HTML, CSS, and basic JavaScript
- Handle form integrations, plugin management, and troubleshoot technical issues
- Manage integrations between HubSpot, Zoho, and other martech tools (Figma, Google Analytics, ZoomInfo, etc.)
HubSpot Administration
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- Serve as primary HubSpot administrator – configure workflows, forms, landing pages, and templates
- Build custom dashboards and reports for marketing and sales teams
- Provide training and support on HubSpot best practices
